Liverpool confirms kit deal with Nike starting from the 2020-21 season
Liverpool is the current holder of the Champions League and Club World Cup. Jurgen Klopp's men are set to win their first league title since 1990. The club has a great opportunity to attract more fans to support the club. The new multi-year kit deal with Nike deal who has a great distribution network will help the cause of the Reds.
Liverpool today confirmed that they have reached an agreement with the American sportswear brand. Nike will provide playing and training wear to the European and World Champions from 1st June 2020. Along with the men's team, the sportswear giants will also provide kits to the club's academy and women's team.
Liverpool managing director Billy Hogan welcomed Nike to the club's family. He hoped that Nike will be a great partner for the club, as the sportswear brand can help the club in expanding the fanbase.
"Our iconic kit is a key part of our history and identity. We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fanbase. As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products." Billy Hogan said
Since 2015, New Balance had been the kit supplier for Jurgen Klopp's men. The sportswear brand wanted to continue as the kit supplier of the club, but Liverpool wanted to sign a deal with Nike. The matter was taken to court, but the two parties seem to have buried the hatchet.
The Liverpool director thanked their previous kit suppliers for the support and wished them well for the future. “We’d like to thank New Balance for their support over the last few years and wish them well for the future,” added Hogan
Cover image credits: Financial Times