Top 10 Highest Paid Female Tennis Players in 2024

In the world of tennis, female athletes continue to rise, earning impressive sums both on and off the court. The WTA Tour remains a substantial platform where top players not only compete for titles but also secure lucrative sponsorship deals. In 2024, the list of the highest-paid female tennis players represents a mix of on-court excellence and off-court business acumen. 

In this article, let’s dive in and take a look at the top 10 highest paid female tennis players in 2024.

1. Coco Gauff – $30.4 Million ($9.4M winnings, $21M endorsements)

Coco Gauff tops the list as the highest-paid female tennis player of 2024, earning an enthralling $30.4 million. She is only the third woman, after Naomi Osaka and Serena Williams, to cross the $30 million mark in a single year. Gauff’s on-court success includes a $4.8 million win at the WTA Finals in Riyadh. Off the court, she enjoys sponsorship deals with New Balance, Head, Rolex, and Bose, contributing significantly to her earnings.

2. Iga Swiatek – $21.4 Million ($8.55M winnings, $13M endorsements)

Iga Swiatek, Poland’s tennis star, had another astonishing year, winning her fourth French Open title and finishing as the World No. 2. Her total earnings for the year reached $21.4 million, with $8.55 million coming from prize money. Swiatek’s sponsership deals with On, Lancome, Infosys, Visa, and Lego added a hefty $13 million to her income.

3. Qinwen Zheng – $20.6 Million ($5.6M winnings, $15M endorsements)

Qinwen Zheng made history as the first Asian player to win an Olympic gold medal in singles at the Paris Summer Games. Her runner-up finishes at the Australian Open and WTA Finals in Riyadh contributed to her $5.6 million in prize money. Zheng’s sponsorships with brands like Nike, Rolex, Audi, and McDonald’s brought in an additional $15 million, pushing her total earnings to $20.6 million.

4. Aryna Sabalenka – $17.7 Million ($9.7M winnings, $8M endorsements)

Aryna Sabalenka had an enthralling year, winning two Grand Slam titles and leading the WTA rankings as World No. 1. Her prize money totaled $9.7 million, with wins at the US Open and other substantial tournaments. Sabalenka’s sponsorship portfolio, including Wilson, Whoop, and Oakberry USA, added another $8 million to her earnings.

5. Naomi Osaka – $15.9 Million ($870K winnings, $15M endorsements)

Naomi Osaka made her return to competitive tennis after a break due to pregnancy. While her on-court earnings were modest at $870,000, her sponserships with TAG Heuer, Louis Vuitton, and Nike ensured a total income of $15.9 million. Osaka remains a strong commercial presence in the sport.

6. Emma Raducanu – $14.7 Million ($671K winnings, $14M endorsements)

Emma Raducanu overcame injuries in 2023 to make a strong comeback in 2024. Although her prize money amounted to $671,000, her extensive sponsorships with Tiffany, HSBC, and Dior helped her earn $14.7 million in total.

7. Barbora Krejcikova – $14.5 Million ($4.77M winnings, $9.73M endorsements)

Barbora Krejcikova won the Wimbledon title in 2024, earning $4.77 million in prize money. Her sponsorships with Fila and Jaguar’s Czech division added $9.73 million to her total income, making her one of the highest earners of the year.

8. Jasmine Paolini – $10 Million ($6.5M winnings, $3.5M endorsements)

Jasmine Paolini had a breakthrough year, reaching the finals at the French Open and Wimbledon. She also secured triumphs at the WTA 1000 event in Dubai and the Billie Jean King Cup, accumulating $6.5 million in prize money. Her endorsements contributed an additional $3.5 million.

9. Jessica Pegula – $8.2 Million ($4.2M winnings, $4M endorsements)

Jessica Pegula reached her first US Open final in 2024, earning $4.2 million in prize money. Her sponsership with Adidas and her skincare line, Ready 24, brought her total earnings to $8.2 million.

10. Elena Rybakina – $7.9 Million ($3.9M winnings, $4M endorsements)

Elena Rybakina started 2024 strong with wins in Brisbane and Abu Dhabi but faced injuries later in the season. In spite of this, she earned $3.9 million in prize money and $4 million through sponsorship with Yonex and Red Bull, totaling $7.9 million for the year.

These athletes continue to break barriers, both on and off the court, strengthening their positions as top earners in the sporting world.

Cover Credits - WTA